Why Event Thinking is Critical to Digital Success

Garter’s top 10 strategic technology trends for 2018 identified event-driven platforms as a core component of digital business strategy.  The ability to sense, analyze and intelligently respond to business events as they occur is central to digital success and exploiting value in the moment.


“A key distinction of a digital business is that it’s event-centric, which means it’s always sensing, always ready and always learning,”

Yefim Natis, Vice President, Distinguished Analyst and Gartner Fellow.



But What Is An Event?


An event can be any changing business condition that you must respond to, frequently in real-time and increasingly without human interaction.  A recent Forbes article provides an excellent summary of event-centric thinking and why technology, cultural mindset and strategy play a critical role in digital transformation efforts.

But what is an event?  This is a question we are frequently asked.  Simple events can be a client services interaction captured via CRM, an online shopper visiting your e-Commerce site or a change in order status within ERP.  Complex events capture and correlate interactions across disparate systems.  For example, a poor weather forecast impacting customer demand or bad traffic requiring optimization of shipping routes.  Business and IT leaders will need to rationalize which events in their businesses are critical to successful digital transformation.



Leave Your Legacy.  Innovate Now.


Leading enterprise platforms leverage service-oriented architectures often based on RESTful web services.  Middleware technologies provide full lifecycle capabilities to manage, design, deploy, orchestrate and re-use services.  Despite these advances legacy systems continue to be a barrier to digital innovation.


Research by the Business Continuity Institute highlights unplanned IT outages as an ongoing, leading cause of disruption.  Common digital challenges continue to be siloed business processes, disparate legacy systems, poor data quality and growing expectations for instant mobile interaction.  The increasing pace of technology change and growing digital disruption across industries means companies don’t have time to rewire everything.


According to Gartner, IT leaders guiding digital transformation initiatives must make event thinking foundational to their strategy.  Cross platform interaction between traditional service-oriented systems and modern mobile, wearable and IoT solutions can be achieved with emerging event-driven platforms.





Event-oriented platforms complement rather than replace existing platforms, allowing legacy systems to participate in modern application landscapes.  The ability to define data-driven events, embedded into workflows and supported by intelligent business rules are core capabilities of event driven solutions.  Their non-disruptive architecture, leveraging low or no coding business rules means that you can leave your legacy and innovate now.  Connecting everything, simply and intelligently companies improve chances of digital success with lower risk.



Want to Learn More?


Contact us to discuss how real-time notifications and event-driven design can enable intelligent applications leveraging your existing legacy systems to reduce the risk of integration and business outcome failures.


With proven success across industries, our varied use cases are as diverse as our client base.  Learn more about how our clients are leveraging event thinking to drive digital success.


The An-ser platform connects everything, simply and intelligently.  It is a non-disruptive solution, designed with the business user in mind.  With little or no coding you can digitize processes in weeks, not years.



  1. Gartner Identifies the Top 10 Strategic Technology Trends for 2018
  2. Forbes, June 2018. Why Event Thinking Is Key To Your Digital Transformation Efforts
  3. BCI, Nov 2018. Supply Chain Resilience Report 2018
  4. Gartner, June 2017. Adopt Event-Centric IT for Digital Business Success