Marketing process with outbound information flows and events rely a great deal on internal company information which outlines an organization performance in production, logistics, customer-oriented services and solutions. Fast and efficient marketing reaction on certain external and internal events may bring a considerable value. Xagent brings competitive advantages providing tools for an integration of marketing-related information from external and internal sources.

Implementation of Xagent in your marketing department may bring concrete financial results which include but are not limited to the following:

• marketing costs reduction by automating and improving marketing procedures
• costs reduction by automating marketing routine procedures and workflows
• new customers attraction and sales increase by improving proactive marketing research through timely mining marketing information from various sources
• Reduce marketing costs by automating and improving marketing procedures and workflows
• Attract new customers and increase sales by improving proactive market research through data mining of various sources

Proactive Monitoring and Alerting

• A customer / perspective customer account created / changed terminated, a perspective customer became a regular one
• Potential marketing event – company / branch turnover reached a certain level, customer turnover, number of customers
• A new product / service launched
• A marketing / company product-related event registered in Internet content
• A prospective customer indicated an interest by registering on company’s web site

Positive Communication

• Automatic messaging to customers / perspective customers and vendors triggered by a certain event: customers turnover, birthday, cooperation anniversary
• Mass message sending to customers and vendors
• Dashboard: sales reporting and analysis – by region, sales reps, marketing budges usage
• Company / product information requests activity: web site visitors, phone calls

Integration

• Internal Marketing-related data collection from company systems: ERP, CRM, Messaging systems: e-mail, telephone, fax

Mobile and Workflow

• Any relevant information forwarded to traveling marketing staff